Can the bbc be the media jewel in the EU’s crown.
I am an entrepreneurial revolutionary but I do not believe in cutting off royalty’s heads (where french word entrepreneur
was minted). Like my fellow scots who invented tv my life’s search involves the possibility to use media to smarten
youth upmicro not control, command and dumb them macroeconomics down. I believe that if the bbc understood world service as
social business it could yet be the signature gift commemorating queen elizabeth 2 whose life, along with queen sofia
of spain has bene better led than any famous European that I am aware of
Notes from our Future Capitalism Schools of Journalism
2010 Highlight - 3000 Frenvh youth congregate at
danone communities event (Grand Rex); introduced to
www.notimeleft.org shows good news of how communities re netwprking rounmd te wold i n the rce to cheive mil;lennnium golds- why isnt
positive news like this brodcst every mnight in your nation?
The only smart use of
twiiter I have witnessed; imagine the stage of the grand rex; there's a panel of the great and the good and an earnest journalist
is asking them politically correct questions when up on the big screen question from youth twitters in : every 5 minutes a
child dies of hunger- are any of you responsible and if not who is? for few seconds you could hear a pin drop in the
rom of 3000 people; then the audience starts twittering and the question is heard all round france's youth networks
For
stimulus from 1984 on what we could be mediting by now click ; to elect yourslelf to clkub of SB filmakers
here; if you wisg to vote for SB anchor women
here - smart media or edu ideas always welcome
info@worldcitizen.tv ; if you belive you are a media professionl who can do good for humnity , our net
WCB began in 1988 when we briefed the current editor of The Economist on why hi-trust branding will mke or bek the global
economy of local economies ; if you cn script leflet your cpitl wil most enjoy circulting viurlly when Dr Yunus
testifies to US Congress on crediut the lifeblood of every nation (eta Spring 2011) we'b be interested in mnking socil
busiess investemnt in your story nd its capitalisation
Recycling letter
to BBC on excitiement of world service of sustainability's human race
Mostofa can you also reuse in Dhaka over next 5 weeks to see how leaders views there connect
with this story - also india's DD is 2nd largest public broadcaster (ie social business) if there are any Indian connections
from dr yunus speech to Manmohan Singh this time last year ...Jonathan
over next 4 days can you and les see if kenya want to be one fo first 2 places to publish a twin
Consider to bangladesh- perhaps could you also circulate to some hub members : a competition on which other country wants
to publish a leading brochure connecting the 5000 youth ambassadors project Yunus first asked Mostofa and Lamiya to develop
at Bali 2008 ...Estelle and Robert can you circulate
to yunus 50 bookclub in paris and see if we can reconnect with the storytellers of www.notimeleft.org premiered at 3000 youth day of danone communities Feb 2010 ...Anne can you modify the script so that it is something you can share with some
of your good news media connection... anyone else: how
can we connect this with new decade resolutions?
Dear
BBC Governor
Do you know anyone who would like to discuss the extraordinary role the BBC could play as
sustainability jewel in Europe’s crown?
My father who was the first
journalist of the internet and whose work The Economist has described as that of the unacknowledged giant started to develop
this script in 1984 in a book positioned to open debates round the opposite globalisation scenario to George Orwell’s
Big Brother. Norman Macrae believed that the world’s largest public broadcaster is capable of propagating stories on
how goodwill multiplies that no other media can cross-culturally do.
If we renew the pro-youth microeconomics
begun by Adam Smith, the 2010s can yet spin round being the net generation’s most exciting decade. In the 1960s, we
only had a race to the moon, today we have the challenge of uniting the human race round sustainability of the planet.
This microeconomics quest is supported by royal families across Europe from Prince Charles in the UK to Queen Sofia
in Spain, from the Luxembourg Royal family to Prince Albert in Monaco. Mathematically micro system design is mapped by Einstein
who advise Gandhi on transformative professional rules to John Von Neumann who detailed above zero sum game theory.
Sustainability exponentials are not hard to design communal and networking solutions round but the devil is in appreciating
contextual details instead of looking to govern with one uniform standard.. Valuing connectivity across borders instead of
separation also needs to be rewarded. Life critical knowhow also multiplies value in use through opposite
economic paradigms than consuming up scare things. The head of the Nobel ;peace judges traveled to Dhaka in 2008 to congratulate
Bangladeshi youth on being world class in sharing this knowledge. As an early celebrations of Bangladesh’s 40th
year of empowering the world to celebrate millennium goals, I enclose a firs version of Consider Bangladesh whose launch was
celebrated by 60 people at The Economist’ boardroom last month.
Keynes, whose last student class in
Cambridge my dad participated in, is known for saying that increasingly only economics rules the world
of man made systems. Out of Washington DC where I live, it has taken 30 years of peoples grassroots networking to get two
thirds of congress to vote for Dr Yunus to come and testify spring 2011 on why credit is the life blood of any nation , and
what conflicts to resolve if microeconomics community designs are to replace macroeconomics including systems that are too
big to exist. We are inviting youth in many capitals to co-publish how they can entrepreneurially twin with Dhaka as sustainability
world trade capital
Five generations of my family including my grandfather who was mentored by Gandhi for 25 years
on how to write up legalese of India’s independence, have worked to optimistically demonstrate that media and metrics
can be used to progress the human lot. The time is Now if the BBC would be interested in playing a unique role in world service.
chris macrae
www.smbaworld.com